Gap Home Kids
ONLY AT WALMART
Gap partnered with Walmart to launch an exclusive kids’ home assortment line featuring bedding, bath and decor. The goal of the campaign was to create an engaging introduction by highlighting value and quality to attract and retain new customers.
DELIVERABLES
Landing page, paid social, PR lookbook
PROCESS
Collaborated with a copywriter in mocking up assets.
Reviewed work with the internal creative team.
Presented work to the editorial marketing team and made changes based on feedback.
Optimized assets for launch.
Post-handoff, updated assets to accommodate for image and price changes.