WIREFRAME
LANDING PAGE
META
Walmart Back to College
For many families, a new school year is an exciting time. Students get ready to go back to their dorms or apartments and as inflation rises, finding items at affordable prices is more important than ever. The goal of the campaign was to be the top-of-mind shopping destination by proving that Walmart has a wide assortment of products at the best prices.
DELIVERABLES
Landing page & paid social
LANDING PAGE PROCESS
Created a wireframe based on the business priorities of the marketing team.
Collaborated on the photography art direction.
Reviewed landing page with the internal creative team.
Presented work to the editorial marketing team and made changes based on feedback.
Optimized assets for launch.
ART DIRECTION
Marketing team presented product curation and campaign mood boards.
Worked with the creative director to find swipe and mockup images in the campaign color palette.
Reviewed photography and provided feedback.
PAID SOCIAL PROCESS
Collaborated with the copywriter on design mockups.
Reviewed work with the internal creative team.
Presented work to the seasonal marketing team and made changes based on feedback.
Optimized assets for launch.