Walmart Fall Home Campaign

Many customers shop at Walmart for groceries or cleaning products, but don’t think of Walmart as a place for style inspiration. The objective of this campaign was to improve perceptions by showcasing our trendy assortment through jaw-dropping and value-driven curations.

DELIVERABLES

Concept deck

Site, email & paid social

CONCEPT DEVELOPMENT

Home marketing and editorial teams presented brief for Fall campaign.

Collaborated with copy team and creative director to design concepts for site, email and video assets.

Pulled swipe that fit within the trend notes for a cohesive look.

PHOTOGRAPHY PRODUCTION

Assisted art director during the photoshoot by dropping in images into concept mockups and by checking additional image crops.

VIDEO POST-PRODUCTION

Assembled deck with Art Director detailing deliverable specs and storyboards to present to video post-production team.

Reviewed videos with Art Director and Creative Director during all phases of post-production (editing, color grade, sound mix, VFX) and provided comprehensive notes.

Ensured assets were complete for final delivery and distributed to the team for paid social trafficking.

ASSET PRODUCTION

Collaborated with the copywriter on design mockups.

Reviewed work with the internal creative team including creative leadership.

Presented work to the Home marketing and editorial teams and made changes based on feedback.

Optimized assets for launch.