Williams Sonoma Emails
The objective of the email marketing campaign was to increase brand awareness and customer engagement through promotions, new product launches, store events and sweepstakes.
DELIVERABLES
Batch & triggered emails
PROCESS
Partnered with the marketing team to design emails supporting business goals.
Supervised the junior designers on creation of emails.
Presented emails to VP of eCommerce marketing and adapted to changes in direction resulting from business sales.
Worked with coding and CRM teams on deployment of emails.